The Coventry Arena is set to be renamed in the next seven to ten days. Arena bosses have been seeking a new sponsor since Jaguar pulled out of a £8m deal last year due to problems with the company who are closing their Browns Lane plant and moving to Birmingham.
Arena Name Announcement Expected
Although Arena Coventry representatives are remaining quiet on who will be announced, Tescos who have a mega store next door to the Arena are said to be leading contenders.