Coventry Bees have confirmed that their main team backers Buildbase will continue with their title sponsorship.
The builders merchants have been sponsors for the last ten years and
Regional Director John Clarke: “My heart is very much in speedway, but obviously I have bosses who also need to buy into it, and they all agree that it’s a very good way of marketing our brand.
“It also means we can get our customer-base, and their families, involved in speedway. We can give them an absolutely fantastic evening in a family atmosphere watching some good sport,
“Quite a few of our customers have never been to speedway before and we encourage them to bring their families because they are the next generation of speedway fans. They absolutely love it, and that’s a big reason why this sponsorship has been a huge success.
“One of the endorsements of what we’ve done over the years is that our parent company, Grafton Group, are also involved elsewhere in the sport with Birmingham.
“Eleven years is a record of which everyone should be proud, we’re delighted to be back and we hope it’s a great season.”