According to the club website, the "Club Cash" programme has been developed by City and loyalty management company Reward to allows its fans to save for club gift vouchers which can be redeemed against tickets, replica kit and other products at the club shop when they shop at participating high street and on line retailers.
City's Commercial Directot Nathan Kosky told the club website: "We're delighted to be able to offer the Sky Blues Rewards programme to our loyal fans. At Coventry City we want to help fans wherever we can, and help lower the cost of their football.
"The Reward scheme is simple and free to join, does not require anything more than registering online, and a programme where fans will earn ClubCash easily through their everyday shopping routines on the high street."
Season ticket holders and members of the club will be automatically registered to the programme while other interested fans simply need to visit the https://skybluesrewards.reward.tv/HomeNotSignedIn.aspx
Sky Blues Rewards website to register their payment cards.
Fans will then receive Sky Blues vouchers automatically whenever they've built up enough ClubCash from buying with participating retailers."
"The Reward scheme is simple and free to join, does not require anything more than registering online, and a programme where fans will earn ClubCash easily through their everyday shopping routines on the high street."
Season ticket holders and members of the club will be automatically registered to the programme while other interested fans simply need to visit the https://skybluesrewards.reward.tv/HomeNotSignedIn.aspx
Sky Blues Rewards website to register their payment cards.
Fans will then receive Sky Blues vouchers automatically whenever they've built up enough ClubCash from buying with participating retailers."