Coventry City are not increasing admission prices despite VAT going back to 17.5%
Stephen Ebanks, head of Arena ticketing, said to the club website: "Supporters have got used to the prices of our matchday tickets and we didn't want to start confusing things by adding on the extra VAT.
"Our prices are among the most competitive in the Championship and have been set in such a way to encourage families to come to the Ricoh to cheer on the Sky Blues.
"It would be great if we could see rising gates here between now and the end of the season."