Coventry City are dispensing with raising their prices for those who buy tickets on a match day for Saturday's home game against Reading.
Anyone coming to the game will now be able to get a ticket at normal prices until kick off on Saturday.
Speaking to the club website, City's Ticket Office top man Stephen Ebanks said: "Some fans have commented about the discounted ticket prices not being available on the day of a game, something that enables better planning for staffing, resources and rewards customers booking in advance.
"After listening to this feedback, we have decided not to increase the price of tickets on match day as per normal against Reading.
Anyone coming to the game will now be able to get a ticket at normal prices until kick off on Saturday.
Speaking to the club website, City's Ticket Office top man Stephen Ebanks said: "Some fans have commented about the discounted ticket prices not being available on the day of a game, something that enables better planning for staffing, resources and rewards customers booking in advance.
"After listening to this feedback, we have decided not to increase the price of tickets on match day as per normal against Reading.
"We will be monitoring the walk-up to see whether keeping the prices the same as tickets bought in advance has any bearing on the size of the gate.
"We would still encourage fans to buy in advance to avoid potential queues; we expect to see a reasonable increase in the number of people who buy tickets on the day by deciding to come at the last minute. If it is a success we will consider making this a permanent policy in future."
Advance tickets are available from the usual outlets.
"We would still encourage fans to buy in advance to avoid potential queues; we expect to see a reasonable increase in the number of people who buy tickets on the day by deciding to come at the last minute. If it is a success we will consider making this a permanent policy in future."
Advance tickets are available from the usual outlets.