From Monday (October 27), the 24-hour ticket hotline is available on 0844 412 4634 which has replaced the old Coventry City number of 0844 873 1987.
Please note that allthough there is no booking fee, there is a £1.75 handling charge for posting each transaction.
Rob Wilmshurst, chief operating officer at Nottingham based See Tickets, said: "We pride ourselves on providing a 24-7 operation to our clients and this was a service the club and the Ricoh Arena were keen to establish.
"There is no booking fee to buy Coventry City match tickets which hasn't been the case in the past and we are confident this new telephone booking system will be a success."
SEE Tickets have been selling tickets for the Ricoh Arena for a while and will continue to do so. Arena Coventry Limited CEO Daniel Gidney: "We are continually looking at ways in which fans can buy tickets quickly and with the minimum of fuss.
"The launch of this 24-hour service and the opening of two ticket outlets in Coventry city centre to complement the ticket office at the Ricoh Arena and the opportunity to buy tickets online means it has never been easier to watch the Sky Blues in action.
"If it is not convenient to come to the Ricoh or head into the city centre or you don't have access to a computer then the new ticket hotline will resolve any problems of obtaining tickets.
"Calls will be answered promptly and efficiently at See Tickets' state-of-the-art centre and tickets immediately despatched whether it is for a Sky Blues match or a concert."