As part of the restructuring of Coventry City Football Club and to increase efficiency, supporters will now be able to buy tickets from the Britannia Tyres Superstore on weekdays.
Ticket sales will continue, as previously, from the Club's West Orchards outlet.
The Ricoh Arena Ticket Office will be open as normal on a matchday to aid the ticketing experience.
All staff working in this field will be trained in ticketing and merchandising to offer an improved service.
As with any restructuring process, redundancies have been made. This will not affect customer service and the ability to buy tickets or merchandising in any way.
For more details or if you have a query, please call Coventry City Football Club on 0870 421 1987.