As the Arena was being built, there was a stipulation that 75% of those visiting the Arena were expected to get there by means other than a car.
A 2km exclusion zone around the Arena on matchdays set by Coventry City Council is also in place for events with an expected attendance over 10,000 to force supporters or concert goers to either use public transport or park further away and walk or park/ride.
However, according to this poll, a car, in a city, famous for its motoring history, for many is the only way to get to the Arena.
The research findings announced in City's programme against Blackpool are described by Gary Austin, a consultant with the Coventry based firm, as "surprising"
Mr Austin also said: "Considering the Ricoh is a newly built ground, I would have expected more people to get there by public transport
"Some people said that the Ricoh is difficult to get to using public transport and there is a demand for a railway station at the Ricoh which definitely would encourage more people to use public transport.
He added: "There are also calls for better transport links across the city and reduced prices for the off site park and ride and park and walk sites."
City's Commercial Director Nathan Kosky said: "We are looking at improving publicity regarding our Green Travel Plan - it is no secret that we want a railway station to be built at the Ricoh and we will continue to lobby for that to become a reality."