National Express who have taken over the buses in Coventry (and Birmingham) are running a scheme whereby, you can get a free Daysaver bus ticket.
Click on www.nationalexpress.com/freedaysaver and enter your details then within ten days, you should receive a Daysaver which you can use on any day of your choosing before March 31st 2009. Only one Daysaver per email address.
You can use the bus all day with this ticket but not the 101 service from Pool Meadow to the Tescos at Arena Park.
Buses to get you to the Arena are numbered 4,5,20 and 40.