Le coq sportif and Amaury Sport Organisation are pleased to announce that they are renewing their partnership for the next five years, starting in 2017, for A.S.O.’s cycling races, foremost of which the Tour de France.
This partnership dates back to 1951, when the tricolour brand took on the prestigious task of making the Tour de France teams’ jerseys.
Until 1988, the most famous riders, including Jacques Anquetil, Bernard Hinault, and Eddy Merckx, wore le coq sportif jerseys. After several years apart, le coq sportif and A.S.O. joined forces again in 2012, when the French athletic brand became the Tour de France equipment sponsor again, producing the famous leaders’ jerseys: the Yellow Jersey, the Green Jersey, the Polka Dot Jersey, and the White Jersey. It was the perfect birthday present for the brand’s 130th anniversary.
Over the past five years, le coq sportif has relived all the emotions of the race, alongside riders and fans alike... unforgettable moments that we’d like to preserve forever.
“ We decided to renew our partnership because of these shared experiences, for the love of cycling races, and the desire to write our shared history. The Tour de France is part of our history, and we are part of the Tour’s history “ said Patrick Ouyi, le coq sportif’s communication director.
“ We are delighted to be continuing our partnership with le coq sportif, which, over the past five years, has incorporated cyclists’ high technical standards for race wear. Every year, le coq sportif has been an attentive, highly professional partner, and our riders are proud to wear the iconic Tour de France leaders’ jerseys “ added Yann Le Moenner, General Manager of Amaury Sport Organisation.
In 2016, le coq sportif released its first performance clothing collection in partnership with the Tour de France, whose label is printed on every item. This brand new range is developed for consumers looking for premium affordable products. It includes jerseys, technical jackets and bib shorts combining the brand’s traditional style with that of the famous ‘Grande Boucle’.
Streamlined, lifestyle products offer technical details sourced from the items worn by the elite of international cycling. Both partners are committed to working together on the long term, with year-round efforts towards the world-class cycling race. In addition to the Tour de France, le coq sportif is also a partner to A.S.O.’s other prestigious international cycling races, including Paris-Nice, Paris-Roubaix, Tour de Yorkshire, Critérium du Dauphiné. It is more than a partnership, it is a passion and an obvious choice that confirms le coq sportif’s commitment to cycling, past, present, and future.