According to Richard Brookes of London Midland, a train ticket to the Ricoh Arena and back on the match day could cost around £17 in order to make the service viable.
Richard Brooks, commercial director at London Midland, said to the Coventry Telegraph: “It is feasible that six-carriage charter trains could run every half an hour between the Ricoh Arena and Coventry on matchdays.
“But at the standard £2.40 fare, it’s not going to wash its face. It’s not going to be financially viable.”
Mor on this: http://www.coventrytelegraph.net/news/coventry-news/revealed-ricoh-arena-matchday-train-10306710?ptnr_rid=15950&icid=EM_CoventryTelegraph_Nletter_News_Home_largeteaser_Text_Story3