Raj Atwal, the former commercial operations manager at the Ricoh Arena and now the Watford FC's head of corporate has claimed that two Asian businessmen have invested a six figure sum in Coventry City.
Atwal has claimed on the BBC Asian Network, the Asians are becoming interested in investing in English football.
He said, "Asians want to get involved in football. Since I've been at Watford I have been to a lot of Asian businesses and even those who have never been to a Watford match.I have said to them to trust me and to come along to a match as my guest."
"They have come here and are now starting to invest money because it is, perhaps, going beyond their negative racial connotations of the sport from the 1980s. Football is a global business now and every club from Premier League to Conference will open arms to everybody."