Coventry City have announced that they have increased Shirt sponsorships by a third.
The aim had been to make this option affordable to ordinary supporters who took out sponsorships in abundance.
However, a move by the club sees the price for sponsoring a player's home or away shirts rise from £95.01 to £146.88.
City Increase Sponsorship Prices
The Sky Blue Trust plus other supporters have condemned this increase as 'pure moneygrabbing'.