Coventry City CEO Steve Waggott has launched an Active Ambassadors Initiative.
The Active Ambassadors initiative, which will work alongside Sky Blues in the Community, the Supporters Consultative Group, Sky Blues Trust and the Former Players’ Association, invites businesses to pay £10k a year for a stint of up to three years to help the Coventry City manager bring new players aged between 17 and 20 into the U21's or Development Squad.
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