Coventry City are already preparing for next season.
The club has already held talks with kit manufacturers Puma about designs for next season.
City will have a new home and away kit for next season and representatives from a number of departments within the clubs have been involved in discussions about fabrics and designs.
As is customary for this time of year, next year's season ticket and match day prices are also being discussed.
Speaking in the club programme for the Reading game, City's Commercial Director Nathan Kosky said: "We need to work as hard as possible to make coming here attractive both on and off the field.
"This is one of the main reasons why I am determined to keep the club's season ticket and concession prices as low as anyone's in the Championship.
"I don't think that anyone can argue that a season ticket is not great value. We want to keep it that way and continue to attract new season ticket holders in the coming year."
Full details of both the new kits and season ticket prices will be announced next year.