The club are to send out over ten thousand 28 page catalogues to those with a history of buying at CCFC and season ticket holders on their database.
Writing in the club's matchday programme for the Barnsley game, Head Of Retail at Coventry City, Justin Tose said that in the five weeks leading up to Christmas, the club achieves a fifth of its annual income which highlights to the the retail team how important this time of year is.