Coventry City have sold over 6,000 new home shirts.
Six days ago, the club had sold 6,226 home shirts, a figure that last season's home shirt took until November last year to reach.
The demand means that the large and extra large size of the long sleeved shirt are sold out but all other sizes are in stock.
Club Shop manager and Head of Retail at CCFC, Justin Tose has been quoted as saying: "We have placed more orders and further stock will arrive in mid-October."