Keys and Andy Gray were caught on tape making off air sexist comments about Coventry assistant referee Sian Massey who was on the line for Saturday's game between Wolves and Liverpool.
According to The Guardian, Keys and Gray thought the microphones were off when 'they concurred that female officials "don't know the offside rule", with Keys adding: "I can guarantee you there'll be a big one today. [Liverpool manager] Kenny [Dalglish] will go potty." However, Massey who hails from Tile Hill was spot on with a crucial decision which lead to Liverpool taking the lead at Wolves.
Keys also went on to remark on comments made by Brady in the Sun on Saturday morning about the level of sexism in football by saying: "See charming Karren Brady this morning complaining about sexism? Yeah. Do me a favour, love."
To hear the comments for yourself, please click on:
http://www.guardian.co.uk/football/2011/jan/24/richard-keys-andy-gray-sexism
Francis told The Guardian: "It has been made clear to each of them that their comments were totally unacceptable. Those views are entirely inconsistent with our ethos as a business and employer, and will rightly offend many of our customers, our people and the wider public. "They are inexcusable from anyone at Sky, regardless of their role or seniority.
"We have dealt with this matter by taking immediate disciplinary action. As with any employee it would not be right to go into detail on those proceedings. However, they have been clearly warned about their behaviour and reminded of their responsibilities."