The Changing Tastes Of Football Supporters

Last updated : 25 December 2010 By Covsupport News Service

'The times they are a changing' was sung by Bob Dylan and in the world of football supporting that phrase is as relevant today as it was back in the 1960's.


Twenty five years ago, football supporters up and down the country were crying out to be listened to.

The Football Supporters Association was set up in the kitchen of noted football writer Rogan Taylor and with the backing of fanzines, supporters clubs and groups of like-minded individuals, things finally started to change.


Fast forward a good few years and the internet takes off massively, giving large swathes of the world, freedom to say what they think and freedom to choose what to read or see on-line.


Blogs, Message Boards and website's spring up, all clamouring for the attention of football supporters but as we approach 2011, everything is starting to change.


Apart from the odd site, you'll be hard pushed to find any quality football blogs worth reading and it has been reported that one main site who have hosted many a blogging site are closing down in the new year.


Unless you are a celebrity imparting gossip on showbiz or sporting pals or acquaintances, then nowadays, your blog is likely to struggle for the readers who have the time to trawl through someone's thoughts creative or otherwise.

It takes time to write a blog and many bloggers are finding that they cannot keep up with as much blogging as they would like due to restraints on their time and are finding it easier to express their views in text speak on Twitter.


Talking of the cyberworld, message Boards are going the same way. Now frowned up by many parents, as a place haunted by wind up merchants, keyboard cowboys and plain daft idiots with nothing better to do that to twist and turn the most innocent of remarks, social networking sites such as Facebook are seen as safer places for younger people to express their views on a match or sporting happening as the author has some control over who sees their output.


Message Boards have brought many a football supporter together over the years, helping to organise campaigns not only to save clubs but to ensure they are run better but coming up to 2011, there are plenty of reports we have seen stating numbers using them around the country are dwindling and it seems clear that the market is over-saturated.


It's not only the internet where things have changed. Football radio phone-ins have changed. BBC Coventry & Warwickshire were forced to re-name their Friday night programme "Sky Blues Interactive" due to the lack of calls and other radio stations around the country are having the same problem as fans appear no longer wanting to have their say.


To many, it is becoming more and more apparent that supporter's individual views are becoming less and less important to the general public and the only opinions on a game that really matter are those of the managers and the players involved.

Actual numbers are not available but it would be interesting to see how many people switch off their radio or Sky Blue Player as soon as they have heard Aidy Boothroyd's after game comments.


Something that used to be massive years ago but has been on a steady decline is the match-day programme. Not helped by the price, which averages £3 for a Championship club, clubs are selling on average, programmes to a sixth of those who attend a game, down from the days when half the crowd brought a copy.


With clubs having their own websites and things like the Football League enforced Sky Blue Player etc, much of the information in programmes is available elsewhere and not buying a programme full of things you already know is to some is a bit of money saved on an already expensive day out.


Some clubs abroad are way ahead and have got rid of their programme department completely.

Current French League leaders Lille are one such club and they have outsourced their programme to a local newspaper who, produce a four page paper which contains all the information, player articles, etc that you would find in a match-day programme plus some adverts to pay for the costs. This then is put in news-stands around the ground for supporters who want a copy to pick up, free of charge.

Who knows what new things will spur the imagination of football supporters in 2011 and we await the future with interest.