Coventry City CEO Steve Waggott is working hard to get the Sky Blues back at the heart of the community.
Since being appointed CEO, Mr Waggott has met a number of supporters, charities and businesses with the aim of bring the club and the community closer together.
Speaking to the club website, Mr Waggott after meeting one Coventry based company, said: "It’s my view that the football club should be at the heart of the community and a successful football club can bring huge benefits to the city – both socially and economically.
“I understand the issues that have surrounded the club and there is no doubt that the past 18 months have been difficult but I think this goes before that – I think the club has been too inward facing at times and has had different strands all working towards the same goal but not under one umbrella.
“We are starting to change that and we are re-engaging with everyone and the business community is key to that. There is a great deal that we want to do and it is going to require a lot of hard work but I think if people look at my track record, they will see that I will not rest until we get there."
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