Speaking to the Coventry Observer about the World Cup which could bring a £2 billion boost to the economy and the corporate deals on offer at CCFC, Mr Kosky said: "The Championship is the fourth most watched league in Europe, ahead of the divisions in Italy and France and behind only our Premier League and the top divisions in Germany and Spain.
"The sport remains as popular as ever and that's expected to go through the roof with the World Cup coming up.
"If England do well, it will be a further boost but we are in a strong position from a corporate point of view before the tournament gets underway as we've had a very good response to our corporate packages for the new season."